Showing posts with label Spellcheck. Show all posts
Showing posts with label Spellcheck. Show all posts

Thursday, August 21, 2008

Everyday I Have the Blues #6

Sometimes Spellcheck is your friend.
Add creative inspiration and a love for trends and brand indentity, and you’re on your way to forging breakthrough ads.
“Copywriting: Mastering Ad Writing. Break into advertising,” e-mail from MediaBistro.com

This was the pullquote they used:
Before taking this course I knew nothing about copywriting now I know how to take an idea and turn it into a great ad.
--Latrice Harris

Thursday, August 14, 2008

Everyday I Have the Blues #4

When I read today’s sentence my first reaction was “Didn’t anyone read this?” And it’s possible that there wasn’t time to read the story, just run it through the grammar and spelling checker. Spellcheck is a great thing, but it won’t save you if you don’t know the difference between “there” and “their,” “your” and “you’re,” or “a device that fits inside or around a garment for hanging from a hook or rod” and “a covered and usually enclosed area for housing and repairing aircraft.”
A vibrant 55-year-old, Ms. Olsen is coming to terms with the unceremonious end of her fashion career — as the windows of the last remaining stores were papered over last month and the stock sold at discounts of 70 percent, including the hangars — at the same time she is starting over as an artist and entrepreneur.
“Her Forced Retirement” by Eric Wilson. The New York Times, G1, August 14, 2008