Everyday I Have the Blues #16

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Keeping the experience inside the social network makes the user inclined to stay their longer or even share it with friends.

Kim-Mai Cutler, author of the above blunder, must belong to the generation that doesn’t see any difference between “there,” “their,” and “they’re.” The sentence quoted above comes from ‟Marketers: ‘Twitter Is Your Small Forward, Facebook Is the Point Guard,’ ” a story carried by The New York Times’ Technology section,which isn’t responsible for the error. They have enough of their own to worry about (note correct use of “their”).